Built by a Tradesperson, for Tradespeople

Stop paying for tools that don't talk to each other

One platform that manages your jobs, builds your website, generates your leads, and tracks your crew — all connected. From the first enquiry to the five-star review.

We called it SwarmCatcher because we built it for our own bee removal business — and it catches the swarm of customers searching for your service. Now it works for any trade.

Book a 15-Minute Demo
3 years
In Production
556+
Enquiries Managed
91
Locations Tracked
121K
Emails Classified

You're paying for five tools and none of them connect

A typical solar installer spends £600–1,200 per month across separate job software, a website, an SEO agency, and lead generation platforms. None of it shares data.

Disconnected tools

Jobber for scheduling. A different website. Checkatrade for leads. Google Sheets for tracking. Four logins, duplicate data entry, nothing connected.

Leads cost money every month

You rent leads from directories at £10–50 each. Stop paying, leads stop coming. You never build anything that lasts.

No closed loop

Your SEO agency doesn't know your job system exists. Your job system doesn't request reviews. Reviews don't feed back into rankings. The loop is broken.

One system. Everything connected.

Every step feeds the next. More jobs mean more reviews. More reviews mean higher rankings. Higher rankings mean more enquiries. No other platform does this.

THE CLOSED LOOP STEP 1 Customer Finds You SEO landing pages rank locally STEP 2 Enquiry Comes In Auto-classified, into pipeline STEP 3 Estimate & Chase Auto follow-up until accepted STEP 4 Crew Dispatched Job on their phone, one tap to nav STEP 5 Job Complete Invoice pushed to accounts STEP 6 Review Requested Google ranking strengthened
Step 1
Customer Finds You
SEO landing pages rank locally
Step 2
Enquiry Comes In
Auto-classified, into pipeline
Step 3
Estimate & Chase
Auto follow-up until accepted
Step 4
Crew Dispatched
Job on their phone, one tap to nav
Step 5
Job Complete
Invoice pushed to accounts
Step 6
Review Requested
Google ranking strengthened
↻ Feeds back into Step 1 — the loop never stops

Everything a trade business needs, in one login

Job management, crew app, local SEO, compliance tracking — all built for how trades actually work.

Job Management & Scheduling

Full lifecycle from enquiry to invoice. Visual calendar with crew allocation. Drag jobs, reschedule, add notes. Everything your Jobber does, and more.

Crew Phone App

Your crew opens a PIN-protected app on their phone. Today's jobs, addresses with Maps link, customer photos, safety documents. No app store, works on any phone.

Local SEO & Landing Pages

We build a landing page for every town you serve. "Solar Panel Installation in Bridgend" — not a generic directory listing, your business, your phone number, ranking on Google.

Automated Estimate Chasing

Send an estimate and stop worrying. Day 3, day 7, day 14 — professional follow-ups go out automatically. When they accept, the job goes straight onto your calendar.

Compliance & Safety

Track every certification — MCS, PASMA, IPAF, 18th Edition, first aid — with expiry alerts. RAMS builder generates job-specific safety documents delivered to crew phones.

Email Auto-Classification

Enquiry emails matched to existing customers automatically. New enquiries flagged for action. No more digging through your inbox wondering who emailed about what.

SEO Dashboard & Tracking

See exactly where you rank in every town, every week. Google Search Console data, Core Web Vitals, monthly reports. Know what's working and what needs attention.

Accounting Integration

Job complete? Invoice pushed to QuickFile, Xero, or QuickBooks automatically. No double entry, no end-of-month scramble. Your accounts stay up to date.

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We didn't design the brand. It grew out of the work.

We built this system for our own bee removal business over three years. The names came from what each part does. They stuck because they're true.

SwarmCatcher
Catches the swarm of customers searching for your service. SEO, landing pages, lead generation.
The Hive
Where the work gets organised. Dashboard, scheduling, estimates, chase engine, invoicing.
The Workers
Your crew, out on the job. Phone app, job forms, photos, navigation, safety documents.
The Honeycomb
Structured data, neatly stored. SEO dashboard, job costing, compliance register, reporting.

Together they form The Colony — your entire business, running on one platform. We didn’t build software and go looking for a trade to sell it to. We ran the trade, hit the same problems you hit, and built the system that solved them.

What you get vs the alternatives

They sell job software. We sell a complete business system.

Feature Jobber Tradify HousecallPro SwarmCatcher
Job lifecycle management
Crew mobile app
Visual calendar
Real local SEO websiteBrochure only£99/mo add-onCore feature
Town-level landing pagesAt scale
SEO monitoring & trackingBuilt in
Automated estimate chasingBasicBasicMulti-stage
Email auto-classificationAI-powered
RAMS & compliance registerCerts onlyFull system
Per-user pricing+£29/user£34–44/user+£35/userFlat rate
Total cost (5-person team + SEO) £500–1,200/mo £550–1,200/mo £550–1,300/mo £349–499/mo

One price. Everything included. No per-user fees.

Your whole crew uses it. One price, no surprises. Cancel anytime after 3 months.

Starter
£349/mo
For teams of 1–5 establishing their local presence
  • Full job management platform
  • Crew app (up to 5 users)
  • Local website with 20 landing pages
  • Email integration
  • Compliance register
Pro
£499/mo
For established teams of 8–15 covering multiple areas
  • Everything in Growth
  • Up to 100 landing pages
  • Custom automation workflows
  • Accounting integration
  • Priority support
  • Quarterly SEO review
No per-user fees. No per-lead fees. Additional landing pages beyond your tier: £5/page/month.

One extra job pays for half a year. Everything else is a bonus.

A typical domestic solar installation bills £6,500–7,500. One additional job in six months covers the entire subscription — and the system keeps generating enquiries every month after that.

£7,000
One extra job
£5,000
Materials & labour
£2,100
6 months subscription
Break-even from one extra job in 6 months
Paid for
Less than one extra job per quarter covers the whole subscription. The crew management, compliance tracking, automated chasing, and email classification — all of that comes free on top.

We built it for ourselves first

This isn't a concept or a beta. We've been running this system for our own specialist trade business for three years. Here's what it's done.

556
Enquiries managed
121K
Emails classified
91
Locations tracked
53
Keywords ranked
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Different trade, same engine. The system that generated these results is the same one we set up for your business — adapted for your trade, your towns, your services.

Watch the full walkthrough

From enquiry to five-star review — see every step of the system running with real data.

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Before you ask

Is this just for solar installers?
Solar is where we're starting, but the platform works for any specialist trade with multi-day jobs, crew coordination, and local customer acquisition — tree surgery, bird proofing, pest control, chimney repairs, roofing, asbestos removal. If your business runs on site assessments, estimates, scheduled work, and local reputation, this fits.
What happens to my current website?
We build your new site on your existing domain (or a new one if you prefer). If you have content worth keeping, we migrate it. The landing pages are additional — they target town-specific searches your current site probably isn't covering.
How long before I see results from the SEO?
New landing pages typically start ranking within 3–6 months. Meanwhile, the job management, crew app, estimate chasing, and compliance tracking are useful from day one. The SEO is the growth engine; the FSM is the immediate value.
Can my crew actually use this?
The crew app is PIN-protected, works on any smartphone (no app store download), and shows exactly what they need: today's jobs, the address, a Maps link, customer photos, and safety documents. No training needed — if they can tap a phone, they can use this.
What if I want to leave?
No lock-in after the initial 3 months. Your job data and customer contacts are yours — we'll export everything in a standard format. The landing pages are ours (we built and host them), so your local rankings don't transfer — the same way they wouldn't if you left an SEO agency.
Do I need to be technical?
No. We handle all the setup: server, domain, website, landing pages, integrations. Your job is to run your business. We manage the technology. The interface is straightforward — built for tradespeople, not IT departments.
What accounting systems do you support?
QuickFile is fully integrated today. Xero and QuickBooks are on the roadmap for launch. Job completions push draft invoices directly — no re-keying.

See it running with your towns, your services

15 minutes. A screen share with a live system set up for your trade and your area. No slides, no hard sell — just the product.

[email protected]
Drop us a line with your trade and area — we’ll set up a screen share with a live demo tailored to your business.
We’re a real trade business, not a call centre.