Built by a Tradesperson, for Tradespeople

Stop paying for tools that don't talk to each other

One platform that manages your jobs, builds your website, generates your leads, and tracks your crew — all connected. From the first enquiry to the five-star review.

We called it SwarmCatcher because we built it for our own bee removal business — and it catches the swarm of customers searching for your service. Now it works for any trade.

3 years
In Production
556+
Enquiries Managed
91
Locations Tracked
121K
Emails Classified

Five tools that don’t talk to each other — or a notebook and a shared inbox

Some installers spend £600–1,200 a month across separate job software, a website, an SEO agency and lead platforms, and none of it shares a single record. The rest run the whole business out of a notebook, a phone and a shared inbox — cheaper, right up until you count the enquiries that quietly went cold while you were up a ladder. Both end up in the same place: the work gets done, and nothing you did gets you the next job.

Disconnected tools

Jobber for scheduling. A different website. Checkatrade for leads. Google Sheets for tracking. Four logins, duplicate data entry, nothing connected.

Leads cost money every month

You rent leads from directories at £10–50 each. Stop paying, leads stop coming. You never build anything that lasts.

No closed loop

Your SEO agency doesn't know your job system exists. Your job system doesn't request reviews. Reviews don't feed back into rankings. The loop is broken.

Eight stages. One system. Nothing dropped between them.

Eight stages, each one handing off to the next without anybody re-typing anything. More jobs mean more reviews. More reviews mean higher rankings. Higher rankings mean more enquiries. The parts other platforms leave to you — the safety pack, the chasing, the filing — are inside the loop, not bolted onto it.

THE CLOSED LOOP Nothing re-typed. Nothing dropped. 1 Customer Finds You Town-level pages rank locally 2 Enquiry Arrives Your questions, your form, photos 3 Triaged & Priced Screened, then priced on your rules 4 Estimate & Chase One-click accept, auto follow-up 5 Safety Pack Issued RAMS from the job's own answers 6 Crew Dispatched Job, photos and RAMS on the phone 7 Job Complete Costs captured, invoice pushed 8 Review Requested Ranking strengthened
Step 1
Customer Finds You
Town-level pages rank locally
Step 2
Enquiry Arrives
Your form, your questions, photos
Step 3
Triaged & Priced
Photos screened, estimate on your rules
Step 4
Estimate & Chase
One-click accept, auto follow-up
Step 5
Safety Pack Issued
RAMS built from the job’s own answers
Step 6
Crew Dispatched
Job, photos and RAMS on the phone
Step 7
Job Complete
Photos filed, costs captured, invoice pushed
Step 8
Review Requested
Google ranking strengthened
↻ Feeds back into Step 1 — the loop never stops

What the loop does while you are on a roof

These are not settings you have to remember to switch on. Each one fires as the job moves through the stage above it.

Step 1
Customer Finds You
  • A landing page for every town you serve
  • Weekly rank tracking, town by town
  • Search Console and page-speed monitored
Step 2
Enquiry Arrives
  • Your questions, not a generic contact form
  • Follow-up questions appear only when they apply
  • Customer photos attach to the job from the start
  • They can stop halfway and resume on any device
Step 3
Triaged & Priced
  • Photos screened before you pick up the phone
  • Estimate built from your own pricing rules
  • Re-quoting shows what changed, in plain English
Step 4
Estimate & Chase
  • Accept button sits inside the estimate email
  • Follow-ups go out on your chosen cadence
  • Acceptance puts the job on the calendar
Step 5
Safety Pack Issued
  • RAMS drafted from the job’s own answers
  • The PDF attaches itself to the covering email
  • It refuses to send with nothing attached
  • Client confirms receipt; the date stamps itself
Step 6
Crew Dispatched
  • Crew see only the jobs they are allocated to
  • No pricing and no customer email on the phone
  • Tap the address for Maps, or the what3words square for the exact gate
  • RAMS on the handset; expiring link for site managers
Step 7
Job Complete
  • Photos filed by category, GPS and time stamped
  • Materials, receipts and mileage logged on the phone or in the office
  • Photographed receipts filed as searchable accounting records
  • Draft invoice pushed to your accounts package
Step 8
Review Requested
  • Completed job triggers the feedback request
  • Strong ratings routed to your Google profile
  • Fresh reviews feed straight back into Step 1

Everything a trade business needs, in one login

Job management, crew app, local SEO, safety packs, job costing, compliance tracking — all built for how trades actually work, and all set up around how you work.

Job Management & Scheduling

Full lifecycle from enquiry to invoice. Visual calendar with crew allocation. Drag jobs, reschedule, add notes. Everything your Jobber does, and more.

Crew Phone App

Your crew opens a PIN-protected app on their phone — no app store, no install, works on whatever handset they already carry. Today’s jobs, the customer’s own photos, the safety pack, the site contact. Tap the address and Google Maps opens with the route (iPhones are offered Apple Maps as well). Where the site has a what3words square, that’s tappable too — so the van lands at the right gate rather than a postcode centroid halfway down the lane. It will never invent a square: an unverified one is left off rather than guessed at.

Local SEO & Landing Pages

We build a landing page for every town you serve. "Solar Panel Installation in Bridgend" — not a generic directory listing, your business, your phone number, ranking on Google.

Automated Estimate Chasing

Send an estimate and stop worrying. Day 3, day 7, day 14 — professional follow-ups go out automatically. When they accept, the job goes straight onto your calendar.

Compliance & Certification Register

Every certificate, inspection and renewal in one register — MCS, PASMA, IPAF, 18th Edition, face-fit, harness and tower inspections, vehicle MOT and insurance — each with its own expiry alert. You find out weeks before a ticket lapses, not when a site turns your crew away.

Email Auto-Classification

Enquiry emails matched to existing customers automatically. New enquiries flagged for action. No more digging through your inbox wondering who emailed about what.

SEO Dashboard & Tracking

See exactly where you rank in every town, every week. Google Search Console data, Core Web Vitals, monthly reports. Know what's working and what needs attention.

Accounting Integration

Job complete? Invoice pushed to QuickFile, Xero, or QuickBooks automatically. No double entry, no end-of-month scramble. Your accounts stay up to date.

Trade-Specific Enquiry Forms

Your enquiry form asks the right questions for YOUR trade — with conditional logic that shows or hides questions based on previous answers. Solar on a flat roof? Scaffolding question appears. Trees near a listed building? Conservation checks triggered. The form pre-qualifies the job before you even call back. They can stop halfway and come back to it — progress is held against their link on the server, not in one browser, so they can start on the laptop, finish on the phone in the loft, and pick up on the exact question they left. A form they already finished reopens as finished rather than starting over.

RAMS & Site Safety Packs

The risk assessment and method statement are drafted from the job’s own answers — access, height, materials, crew size — not from last job’s document with the address swapped. Send it and the PDF attaches itself; the system refuses to send “please find attached” with nothing attached. The client confirms receipt with one click and the sent date records itself. Nobody ticks a box.

Job Emails That Write Themselves

Estimates, chasers, assessment fees, safety packs and completion notes all compose from your own templates, built out of blocks you tick on and off per job. Every one carries a button the customer can actually press — accept the estimate, confirm the safety pack, book the assessment — and pressing it moves the job on your side. No re-keying, no “did they ever reply?”

Job Costs & Materials, Captured Once

Materials used, receipts, mileage, parking, congestion charges, overnight stays — logged against the job either by the crew on their phone or by whoever is in the office, into the same list, from the same picklist. Receipt photos and odometer readings are captured where they happen — and a photographed receipt is filed straight into your document store as a searchable, OCR’d accounting record against that job, not dumped into the job’s photo gallery for someone to find later. Materials price themselves from your rate card, with your markup and your wastage allowance, and the charges freeze when you invoice — so putting your prices up next month never quietly rewrites what last month’s job cost.

Everyone Sees Their Own System

Access is set per person, not one shared login. Your bookkeeper gets a genuinely read-only view. Your crew see only the jobs they are allocated to — and never your pricing or your customer emails, because those are never sent to the phone in the first place. Every person has their own PIN, every device is enrolled individually, and a single phone can be revoked on its own if it walks.

Your History Comes With You

The reason firms stay on software they have outgrown is the thought of leaving ten years of records behind. You don’t have to. We take what you already have — whatever system it is sitting in, or a spreadsheet, or nothing but a mailbox — and we rebuild it inside your new one before you go live. Old jobs, customers, addresses, prices, suppliers, hotel stays, what each job actually cost. Then we go further: your old email archive is mined to reconstruct customer history, so a name you have not heard from in four years still arrives with its previous jobs, its photos and its conversation attached.

We know it works because we did it to ourselves: 1,012 jobs going back years, lifted out of a spreadsheet, matched back to live records by email, phone and address — and 74 places where the old records contradicted themselves flagged for a human rather than quietly imported. Overlapping site visits, duplicates, hours that didn’t match the times, dates nothing could read. You get told what is wrong with your own history instead of inheriting it.

Built around your business, not ours

Most software asks you to describe your business using its words. This one is set up using yours. Every installation is configured before you get the keys — and configured means configured, not a colour scheme and your logo in the corner:

Your questions. The enquiry form asks what you would ask on the phone, in your order, with the follow-ups that only matter sometimes appearing only when they matter.
Your prices. Your rates, your minimums, your travel and access rules, your discounts. The estimate comes out the way you would have written it.
Your words. Every email is your wording, assembled from blocks you tick per job — and the blocks themselves are editable. You are not choosing from our list of approved templates, because there isn’t one. Nothing goes out sounding like it came from a software company.
Your safety documents. Your method statements and risk assessments, your controls, your equipment — drafted against the job in front of you.
Your certificates. The compliance register holds the tickets your trade actually carries, on your renewal cycles.
Your people. Who sees what, down to the individual — office, bookkeeper, crew, subcontractor.
Your materials. Your rate card, your suppliers, your markups and wastage — so job costs come out in the units you actually buy in.

No two setups look the same, because no two businesses are the same. You are not adapting your workflow to fit our software — we adapt the software to fit your workflow. And when the way you work changes, we change it again. That is what a managed service buys you that a licence never does.

You are not tied into anybody’s idea of how the job should run. There is no rigid template to work around and no feature you are stuck with because it suits our roadmap. If a screen, a price rule, a form question or an email doesn’t match how you actually work, we change it — that is the service, not a paid extra.

And nothing with a price on it goes out unread. No estimate, no set of figures and no wording reaches your customer until you have looked at it and pressed send — the same goes for the safety pack. The invoice lands in your accounts package as a draft, not a posted entry. Prices freeze when you lock the job, not before. Where the system doesn’t know something — a material with no rate, a what3words it can’t verify — it says so and leaves it blank rather than guessing. The chasers are the deliberate exception: the follow-up nudges go out on their own, in wording and on a cadence you set once, because chasing is the job that never gets done otherwise.

What we have taken away is not the decision. It is the hour of typing, copying, chasing and filing that used to sit in front of it. You still say yes. You just stop doing the admin that used to come first.

yourbusiness.co.uk/admin Dashboard Jobs Estimates Crew Job costs Compliance SEO This week 12 Jobs booked 4 Awaiting estimate 3 RAMS to issue 2 Chasing Today’s jobs JOB CUSTOMER TOWN WORK STATUS #1042 A. Whitfield Bridgend Panel install On site #1043 M. Okonjo Cowbridge Site assessment Travelling #1044 R. Deane Porthcawl Bird proofing RAMS sent #1045 J. Traynor Barry Panel install Quoted #1046 S. Iqbal Penarth Roof repair Booked
Illustration with sample data — every name, town and figure shown here is invented.

We didn't design the brand. It grew out of the work.

We built this system for our own bee removal business over three years. The names came from what each part does. They stuck because they're true.

SwarmCatcher
Catches the swarm of customers searching for your service. SEO, landing pages, lead generation.
The Hive
Where the work gets organised. Dashboard, scheduling, estimates, chase engine, invoicing.
The Workers
Your crew, out on the job. Phone app, job forms, photos, navigation, safety documents.
The Honeycomb
Structured data, neatly stored. SEO dashboard, job costing, compliance register, reporting.

Together they form The Colony — your entire business, running on one platform. We didn’t build software and go looking for a trade to sell it to. We ran the trade, hit the same problems you hit, and built the system that solved them.

What you get vs the alternatives

They sell job software. We sell a complete business system — set up around your trade, your prices and your paperwork. The rows in bold are the ones nobody else fills in.

Feature Jobber Tradify HousecallPro SwarmCatcher
The basics — everyone does these
Job lifecycle management
Visual calendar & crew allocation
Crew mobile app
InvoicingPushed to your accounts package
Access rights per personPer person, incl. read-only bookkeeper
Getting found — where the others stop
Real local SEO websiteBrochure only£99/mo add-onCore feature
Town-level landing pagesAt scale
SEO monitoring & rank trackingBuilt in
Winning the work
Trade-built enquiry form, conditional questionsBasic formBasic formBranching, trade-built
AI photo triage of enquiriesBuilt in
Automated estimate chasingBasicBasicMulti-stage
Emails that move the job when the customer clicksQuote approvalQuote approvalEstimate, safety pack, assessment
Email auto-classification & thread matchingBuilt in
Doing the work safely — the paperwork nobody else touches
RAMS built from the job’s own answersBuilt in
Safety pack attached, sent and logged automaticallyCannot send unattached
Client confirms receipt of the safety packOne click, date stamped
Safety documents on the crew’s phonesPlus expiring link for site managers
Certification register with expiry alertsCerts onlyFull register
Enquiry form can be paused and resumed on any deviceServer-side, per link
One-tap navigation from the job addressMaps + what3words square
Knowing what the job actually cost
Job costs captured on the phoneTime & materialsTime & materialsTime & materialsReceipts, odometer, mileage, one list
Receipts photographed on site become OCR’d recordsAttach to jobAttach to jobFiled & searchable
Materials priced from your own rate cardPrice listPrice listMarkup and wastage per material
Charges frozen at invoicingPast jobs never re-price
Getting started
Import your existing recordsCSV importCSV importCSV importMigrated for you, from any system
Customer history rebuilt from your old emailsYes
Contradictions in your old data flagged, not importedYes
Fit and cost
Configured to your trade before you startSelf-setupSelf-setupPaid onboardingDone for you
Per-user pricing+£29/user£34–44/user+£35/userFlat rate
Total cost (5-person team + SEO) £500–1,200/mo £550–1,200/mo £550–1,300/mo £349–499/mo

One price. Everything included. No per-user fees.

Your whole crew uses it. One price, no surprises. Cancel anytime after 3 months.

Starter
£349/mo
For teams of 1–5 establishing their local presence
  • Full job management platform
  • Crew app (up to 5 users)
  • Local website with 20 landing pages
  • Email integration
  • Compliance register
Pro
£499/mo
For established teams of 8–15 covering multiple areas
  • Everything in Growth
  • Up to 100 landing pages
  • Custom automation workflows
  • Accounting integration
  • Priority support
  • Quarterly SEO review
No per-user fees. No per-lead fees. Additional landing pages beyond your tier: £5/page/month.

One extra job pays for half a year. Everything else is a bonus.

A typical domestic solar installation bills £6,500–7,500. One additional job in six months covers the entire subscription — and the system keeps generating enquiries every month after that.

£7,000
One extra job
£5,000
Materials & labour
£2,100
6 months subscription
Break-even from one extra job in 6 months
Paid for
Less than one extra job per quarter covers the whole subscription. The crew management, compliance tracking, automated chasing, and email classification — all of that comes free on top.

We built it for ourselves first

This isn't a concept or a beta. We've been running this system for our own specialist trade business for three years. Here's what it's done.

556
Enquiries managed
121K
Emails classified
91
Locations tracked
53
Keywords ranked
yourbusiness.co.uk/seo Overview Rankings Striking distance Page speed Link audit CLICKS · LAST 30 DAYS 1,940 +34% IMPRESSIONS 58,300 +41% AVERAGE POSITION 6.2 up from 11.8 Where you rank, town by town Bridgend #2 Cowbridge #3 Porthcawl #4 Barry #6 Penarth #8 Cardiff #12
Illustration with sample data — every name, town and figure shown here is invented.

Different trade, same engine. The system that generated these results is the same one we set up for your business — adapted for your trade, your towns, your services.

Every job should finish here

Google review

This is the last step of the loop and the first step of the next one. The system asks while the job is still fresh in their mind, points the happy ones at your Google profile, and those reviews are exactly what lift you in the local results — so the next customer finds you before they find anybody else.

Nobody has to remember to ask. That is the whole point: the step everyone means to do and never does is the one holding your rankings up.

Before you ask

Is this just for solar installers?
Solar is where we're starting, but the platform works for any specialist trade with multi-day jobs, crew coordination, and local customer acquisition — tree surgery, bird proofing, pest control, chimney repairs, roofing, asbestos removal. If your business runs on site assessments, estimates, scheduled work, and local reputation, this fits.
What happens to my current website?
We build your new site on your existing domain (or a new one if you prefer). If you have content worth keeping, we migrate it. The landing pages are additional — they target town-specific searches your current site probably isn't covering.
How long before I see results from the SEO?
New landing pages typically start ranking within 3–6 months. Meanwhile, the job management, crew app, estimate chasing, and compliance tracking are useful from day one. The SEO is the growth engine; the FSM is the immediate value.
Can my crew actually use this?
The crew app is PIN-protected, works on any smartphone (no app store download), and shows exactly what they need: today's jobs, the address, a Maps link, customer photos, and safety documents. No training needed — if they can tap a phone, they can use this.
What if I want to leave?
No lock-in after the initial 3 months. Your job data and customer contacts are yours — we'll export everything in a standard format. The landing pages are ours (we built and host them), so your local rankings don't transfer — the same way they wouldn't if you left an SEO agency.
Do I need to be technical?
No. We handle all the setup: server, domain, website, landing pages, integrations. Your job is to run your business. We manage the technology. The interface is straightforward — built for tradespeople, not IT departments.
What accounting systems do you support?
QuickFile is fully integrated today. Xero and QuickBooks are on the roadmap for launch. Job completions push draft invoices directly — no re-keying.

See it running with your towns, your services

15 minutes. A screen share with a live system set up for your trade and your area. No slides, no hard sell — just the product.

[email protected]
Drop us a line with your trade and area — we’ll set up a screen share with a live demo tailored to your business.
We’re a real trade business, not a call centre.